Run on Trace
Operating software for each side of the load, with agents built into every workflow.
AI-native freight softwarethat does the work.
Agent Space11 tasks today · 2 need you
Needs you2
Brightwater FoodsWAL-2479Wants a Friday pickup
Working6
Done3
Crescent HomeSQ-2475Tracking link sent
Northgate ToolsSQ-2477Quote accepted · booked
Fairview PaperWAL-2468POD filed · invoice sent
Built for the carriers, 3PLs, and shippers that move freight
Why Trace
Every load is a chain of small tasks: a quote to price, a truck to find, a customer to update, an invoice to chase. Trace runs the chain, and your team steps in where judgment matters.
- Quote draftedAgent
- Carrier foundAgent
- Booking approvedYou
- Customer updatedAgent
- Invoice sentAgent
One platform, two ways in
Run your freight on Trace,or add agents to what you run.
Four products on one platform. Run your operation on the Trace TMS built for your side of the load, or keep your systems and put Trace Agents to work inside them.
Keep your systems
Trace Agents work inside the tools you run today. Start with one task and add more as they prove out.
- Trace AgentsAgents for the systems you already run
- Inside your TMS and ERPReads and updates the records you already keep
- On your inboxes and phonesEach agent gets its own address and number
Freight management for shippers01 / 04All your freight.One shipping desk.
Freight management for shippers. Bring your brokers and carriers into one desk, let the agent negotiate every shipment inside your limits, ship from your ERP or a project file, and see exactly where the money went.
SourceShipMonitorReconcile
Negotiated for you
Add your brokers, carriers, and contract rates. The agent asks them all at once, counters inside your target and ceiling, and brings you the best option.
PO 44812 · 14 pallets, LTLChicago, IL → Dallas, TX · ships ThursdayNeeds you
Target $1,400Ceiling $1,450Strategy BalancedStops 4 h before pickup
| Partner | Type | First quote | Final |
|---|---|---|---|
 Lakeshore Freight | Your broker | $1,395 | |
 XPO | Common carrier | $1,440 | $1,440 |
 Northline Logistics | Your broker | $1,430 | |
 Estes | Common carrier | $1,462 | $1,462 |
 TForce Freight | Common carrier | $1,515 | $1,515 |
Asked 7 partners at once. Told the brokers still quoting that the best price was $1,440, without naming who. After one counter round, Lakeshore came in at $1,395, under your target.
Bookings wait for your approval.
Every shipment in view
Exceptions come to you with the context. Customers get tracking links.
This week's shipments31 moving · 1 exception
- 44790Chicago → DenverDelivered
- 44798Chicago → AtlantaIn transit
- 44803Chicago → OmahaLate · new ETA Fri 10 AM
- 44809Chicago → MemphisPicked up
- 44812Chicago → ColumbusDelivered
Omaha store notified of the new ETA with a tracking link. No one had to call.
From your ERP or a project file
Released orders become planned shipments, with the paperwork done.
Released todayFrom your ERP · 12 ordersERP
SO-8812SO-8813SO-8815SO-8816+ 8 more7 shipmentsPartners pickedPaperwork ready
Consolidated 12 orders into 7 shipments by dock and delivery date.
Pay for what actually happened
Every bill is checked against the booked rate and the documents, so overcharges are caught before they are paid.
Freight invoices, checked18 this week · booked rate against the bill$86 disputed
| Shipment | Booked | Billed | Why |
|---|---|---|---|
| 44790 | $1,210 | $1,210 | Matches |
| 44803 | $860 | $946 | Reweigh, BOL says 9,800 lb |
| 44811 | $2,960 | $3,080 | Detention, allowed by your SOP |
Disputed the reweigh with the BOL attached. Spend by lane and partner updates as bills clear.
Your network, connected
Add the brokers you trust and the common carriers you use. Rates arrive on the same screen, every time.
Negotiation on your behalf
Set a target, a ceiling, and a strategy for each shipment, partner, or account. The agent handles the conversations, can have your partners bid against one another, and stops at your limits.
Tracking your customers can open
Share a live link per shipment. Updates and exceptions go out without your team writing them.
Spend you can explain
Booked, billed, and paid stay on the shipment, so cost by lane and partner is never a spreadsheet exercise.
Brokerage TMS for brokers and 3PLs02 / 04From first emailto final dollar.
A brokerage TMS with agents built into every step. One load record carries the quote, the carrier, the tracking, and the invoice, with the margin in view the whole way.
QuoteBookTrackDeliver
One load, one record. Pick a stage to see what the agents did.Sample load
Aldermoor Supply WAL-2482Montreal, QC → Boston, MA · FTL dry van
DeliveredThe quoting agent read Aldermoor's email, priced the lane, and drafted the quote. You approved it.
PricingFTL dry van · 310 mi · 22 palletsAccepted
- Market rate
- $2,3905-day average
- Your lane history
- $2,420Last 8 loads
- Estimated carrier cost
- $2,050
- Target margin
- 16%
Quoted$2,450USD, all-in
Email requestMon 1:58 PMSentMon 2:14 PM
Hi Aldermoor team, $2,450 all-in for Wednesday's van, Montreal to Boston. We'll book the delivery appointment and send tracking once the driver checks in.Accepted by Aldermoor at 3:02 PM
Every email and call, on the record
Requests, carrier replies, calls, and documents are classified and filed to the right load. Nothing lives in someone's inbox.
Rates with the context behind them
Lane history, market movement, weather, and carrier ratings sit beside every rate, so the quote goes out while the freight is still yours.
A portal your customers use
Customers request quotes, follow shipments, and download documents themselves. Your team takes fewer check-in calls.
Margin on every load
Sell rate, carrier cost, and accessorials stay together from quote to invoice, and sync to accounting.
TMS for asset-based carriers03 / 04Plan it. Haul it.Get paid.
A TMS for asset-based carriers with agents built in. Plan trucks and routes around your equipment and drivers, keep dispatch and customers in sync, and turn delivery proof into a complete invoice.
PlanHaulInvoice
Tomorrow's plan. The agent found a return leg for T-18.Accepting a load waits for you
Dispatch planTomorrow · 5 of 12 trucks shown
Empty miles212212Utilization71%71%Revenue$5,970$5,970
Truck5 AM7 AM9 AM11 AM1 PM3 PM5 PM7 PM9 PM
T-1253' dry van · 11h leftTacoma → Spokane · $1,650Empty back to Tacoma · 280 mi
T-1853' dry van · 11h leftTacoma → Seattle DC · $620Seattle → Portland · $1,240
T-24Flatbed · 9h leftPosted for Boise · target $1,450 · 2 offers in
Posted for Boise · target $1,450 · 2 offers inT-31Reefer · 10h leftYakima → Seattle · $1,980
T-0753' dry van · 11h leftSeattle → Vancouver, BC · $1,720
Return leg found. Seattle → Portland pays $1,240 and fits T-18 after its 10:30 AM delivery. It cuts 148 empty miles and leaves 2 hours of drive time.
Invoice INV-7731Cascade Paper · load 6620 · delivered TuesdayReady to send
- Linehaul
- $1,240
- Detention · 1.5 h
- $112.50Geofence: in 12:04 PM, out 3:34 PM
- Lumper
- $85Receipt attached
- Total
- $1,437.50
Signed PODLumper receiptRate confirmation
Detention starts after 2 free hours under the rate confirmation. The agent billed only the time the geofence recorded.
What each lane really earnsRevenue and cost per mile, last 90 days
| Lane | Revenue / mi | Cost / mi |
|---|---|---|
| Tacoma → SpokaneEmpty back 280 mi | $5.89 | $2.41 |
| Seattle → PortlandBest return lane | $7.29 | $2.38 |
| Yakima → SeattleReefer, short haul | $13.75 | $2.96 |
| Portland → SeattleReturn from the Portland leg | $6.12 | $2.40 |
Fuel, driver pay, tolls, and maintenance are costed per lane, so the plan favors the lanes that pay after the return.
Capacity that fits the work
Trucks, trailers, and driver hours are matched to loads before they are promised, including load board freight when a truck sits open.
Routes that come home loaded
The planner looks for the next haul before the current one ends, and prices the empty miles when it can't find one.
Dispatch without the phone tag
Drivers get instructions and changes by text, check calls are logged, and customers get updates from the same record.
Every earned dollar on the invoice
Proof of delivery, detention, and lumper receipts are matched to the load and billed without rebuilding the paperwork.
Agents for the systems you already run04 / 04Keep your systems.Add a workforce.
Trace Agents is a platform of its own. Each agent gets an inbox and a phone number, works inside the TMS, ERP, and email you already run, follows your procedures, and acts only as far as you allow.
QuoteBookTrackCallResolve
Set up an agent the way you would brief a new hire.Sample agent
Carrier sales agentCovers loads from posting to a booking you approveSupervised
- Post loads to the load boardsDAT, Truckstop, Loadlink, 123Loadboard
- Email carriers who know the laneCarriers with history on the lane first
- Call carriers for offersFrom the agent's own number
- Negotiate inside your limitsOpens at 85% of the sell rate, never above 88%
- Book the carrierAlways asks you firstNeeds you
- Send the rate confirmationGoes out only after you approve the bookingNeeds you
Email, calls, texts, and chat
Customers and carriers email, call, text, or message the agent directly, on its own address and number. Every conversation lands on the right task.
Works inside your stack
Agents read and update your TMS, ERP, and load boards. Nothing needs to be replaced to start.
Follows your procedures
Upload the SOPs you train people with. Agents work to them, and each task shows which rule applied.
Learns from your team
Corrections and call notes become memory with a source, so the next task starts where the last one ended.
Control
You decide how fareach agent goes.
Four modes, from Shadow to God mode, set for each task, customer, or type of freight. Whatever the mode, anything that commits your company waits for a person.
TaskMode
What happens in this mode
Larchmont MillworkSQ-2481Quote drafted, approve to send
Lands in Needs youThe agent does the work, then waits for your approval before each step goes out.
Set it per customer and type of freight
Run every LTL load end to end, and give one customer's FTL more care. Your company sets a ceiling for each type of freight, and the more careful setting always wins.
Applies toModeWhat runs
All customersLTLGod modeQuote to delivery to payment, end to end. The booking takes one approval.
Larchmont MillworkFTLSupervisedEvery step waits for you, and each rate gets a second check before it goes out.
Kestrel OutdoorVolume LTLAutopilotCarriers are handled on their own. Kestrel hears from you.
New customersAny freightShadowWorks in the background and shows its drafts until you promote it.
Shadow
Reads every email and call, keeps the record, and drafts in silence. Nothing leaves.
Supervised
Does the work and asks before each step goes out: every post, email, and call.
Autopilot
Runs the carrier side on its own, from posting to negotiation. Customer messages wait for you.
God mode
Runs end to end with carriers and customers, inside your rules.
In every mode, God mode included, commitments wait for a person, every task keeps its limits, and everything the agent sees and does is on the record.
Trace Intelligence
Every load makesthe next one smarter.
Trace captures what happens in email, calls, documents, and tracking, remembers what matters, and brings it to the next decision. All four products share it, so every call your team makes carries everything the company has learned. That is operational superintelligence.
About 500 data points in every load.
- About 10 kept by a typical TMS
- All of them kept by Trace, and put to work on the next load
Every call and email · Time to answer · Time to respond · Rate classification · Negotiation rounds · Tracking pings · Channel used · Customer preferences · Dock hours · Detention · Border wait · Carrier reliability
Follow one fact
01Capture
- Emails
- Calls“The dock closes at 3.”Tue 2:14 PM · Harbor receiver
- Documents
- Tracking events
- Market rates
- Weather
02Remember
- Customers and locationsHarbor Supply, TacomaDock closes 3:00 PM · from the call
- Lane history
- Carrier record
- Customer preferences
- Rates and contracts
- Your procedures
03Decide
- The rate
- The carrier
- The appointmentBooked Thu 9:00 AMNot the 4 PM slot a new rep might take
- The load plan
- The invoice
- The follow-up
- Captured
On Tuesday's call, Harbor's receiver mentions the Tacoma dock closes at 3 PM.
- Remembered
Trace saves it to the Harbor Supply Tacoma location, with the call as its source.
- Decided
Thursday, the tracking agent books a 9 AM slot instead of the 4 PM one a new rep might take.
What changes whenthe routine runs itself.
Better margins, lower costs, fuller trucks, and faster answers, with your team deciding what matters.
Margin
30offers on one load
More rates in less time, ranked, so the one that stands out is obvious.
On one sample load, 30 offers came in from four boards, email, calls, and texts, ranked by rate, rating, and history on the lane. The winner cleared a 16.3% margin.
Time to quote
125conversations at once
Every carrier is asked at the same moment, with no queue and no limit on tasks running in parallel.
On one task, that is 100 emails and 25 calls running together, so the best price reaches your customer first.
Proactive
24/7always on
Check calls, updates, and follow-ups run on a schedule, day and night.
On one load, the customer got three updates, at pickup, at the border, and two hours out, and never had to call.
Counts from the sample load on this page and from how the agents run. Results depend on your freight and your settings.
Margin you can see on every load
Sell rate, carrier cost, and every adjustment stay on the load, so leakage shows up before month end.
Pay only for what happened
Bills are checked against the rate, the BOL, and the POD. Overcharges are disputed with the evidence attached.
Trucks that come home loaded
The plan finds the next haul before the current one ends, and prices the empty miles when it can't.
Your people on the work that needs them
Follow-ups, check calls, and paperwork finish on their own. People handle the decisions and the relationships.
Customers hear from you first
Delays and changes go out before the customer asks, in the channel they prefer, with a live link.
Know what happened and why
Every email, call, and change sits on the record with who did it and the reason behind it.
Get started
Start with one task.Keep what works.
Most teams begin with a single workflow, like quoting or tracking, and hand over more once the agents prove themselves on real freight.
- 01Trace for BrokersTrace for CarriersTrace EnterpriseTrace AgentsQuoting
Choose a product or a task
Run your operation on a Trace TMS, or pick one job for Trace Agents inside the systems you have.
- 02Your TMS
Connect your tools
Inboxes, phones, load boards, your TMS or ERP, and accounting. Agents get their own addresses and numbers.
- 03Quoting SOP.pdfLTL margin at least 14%Dock to dock unless askedQuotes over $5,000 go to a manager
Add your procedures
Upload the SOPs and customer rules you train people with. Agents work to them from the first task.
- 04ShadowSupervisedAutopilotGod mode
Set the authority
Pick a mode for each task, customer, or type of freight, from Shadow to God mode. Commitments always wait for a person.