Run on Trace
Operating software for each side of the load, with agents built into every workflow.
AI-native freight softwarethat does the work.
Agent Space11 tasks today · 2 need you
Needs you2
Brightwater FoodsWAL-2479Wants a Friday pickup
Working6
Done3
Crescent HomeSQ-2475Tracking link sent
Northgate ToolsSQ-2477Quote accepted · booked
Fairview PaperWAL-2468POD filed · invoice sent
Why Trace
Every load is a chain of small tasks: a quote to price, a truck to find, a customer to update, an invoice to chase. Trace runs the chain, and your team steps in where judgment matters.
- Quote draftedAgent
- Carrier foundAgent
- Booking approvedYou
- Customer updatedAgent
- Invoice sentAgent
One platform, two ways in
Run your freight on Trace,or add agents to what you run.
Four products on one platform. Run your operation on the Trace TMS built for your side of the load, or keep your systems and put Trace Agents to work inside them.
Keep your systems
Trace Agents work inside the tools you run today. Start with one task and add more as they prove out.
- Trace AgentsAgents for the systems you already run
- Inside your TMS and ERPReads and updates the records you already keep
- On your inboxes and phonesThe agent gets its own address and number
Trace Enterprise
Freight management for shippers01 / 04All your freight.One shipping desk.
Freight management for shippers. Bring your brokers and carriers into one desk, let the agent negotiate every shipment inside your limits, ship from your ERP or a project file, and see exactly where the money went.
SourceShipMonitorReconcile
Learn moreNegotiated for you
Add your brokers, carriers, and contract rates. The agent asks them all at once, counters inside your target and ceiling, and brings you the best option.
PO 44812 · 14 pallets, LTLChicago → Dallas · ships ThursdayNeeds you
Target $1,400Ceiling $1,450Strategy BalancedStops 4 h before pickup
| Partner | Type | First quote | Final |
|---|---|---|---|
 Lakeshore Freight | Your broker | $1,395 | |
 XPO | Common carrier | $1,440 | $1,440 |
 Northline Logistics | Your broker | $1,430 | |
 Estes | Common carrier | $1,462 | $1,462 |
 TForce Freight | Common carrier | $1,515 | $1,515 |
Bookings wait for your approval.
Lakeshore countered to $1,395.
From your ERP or a project file
Released orders become planned shipments, with the paperwork done.
Released todayFrom your ERP · 12 ordersERP
SO-8812SO-8813SO-8815SO-8816+ 8 more7 shipmentsPartners setDocs ready
12 orders into 7 shipments.
Trace for Brokers
Brokerage TMS for brokers and 3PLs02 / 04From first emailto final dollar.
A brokerage TMS with agents built into every step. One load record carries the quote, the carrier, the tracking, and the invoice, with the margin in view the whole way.
QuoteBookTrackDeliver
Learn moreOne load, one record. Pick a stage to see what the agent did.Sample load
Aldermoor Supply WAL-2482Montreal → Boston · FTL
DeliveredThe agent priced Aldermoor's email and drafted the quote. You approved it.
PricingFTL · 310 mi · 22 palletsAccepted
- Market rate
- $2,3905-day average
- Your lane history
- $2,420Last 8 loads
- Estimated carrier cost
- $2,050
- Target margin
- 16%
Quoted$2,450USD, all-in
Email requestMon 1:58 PMSentMon 2:14 PM
Hi Aldermoor team, $2,450 all-in for Wednesday's van, Montreal to Boston. We'll book the delivery appointment and send tracking once the driver checks in.Accepted by Aldermoor at 3:02 PM
Trace for Carriers
TMS for asset-based carriers03 / 04Plan it. Haul it.Get paid.
A TMS for asset-based carriers with agents built in. Plan trucks and routes around your equipment and drivers, keep dispatch and customers in sync, and turn delivery proof into a complete invoice.
PlanHaulInvoice
Learn moreTomorrow's plan. The agent found a return leg for T-18.Accepting a load waits for you
Dispatch planTomorrow · 5 of 12 trucks shown
Empty miles212212Utilization71%71%Revenue$5,970$5,970
Truck5 AM7 AM9 AM11 AM1 PM3 PM5 PM7 PM9 PM
T-1253' dry van · 11h leftTacoma → Spokane · $1,650Empty back to Tacoma · 280 mi
T-1853' dry van · 11h leftTacoma → Seattle DC · $620Seattle → Portland · $1,240
T-24Flatbed · 9h left
Posted for Boise · target $1,450 · 2 offers in
Posted for Boise · target $1,450 · 2 offers inT-31Reefer · 10h leftYakima → Seattle · $1,980
T-0753' dry van · 11h leftSeattle → Vancouver, BC · $1,720
Return leg found. Seattle → Portland pays $1,240 and fits T-18, cutting 148 empty miles.
Trace Agents
Agents for the systems you already run04 / 04Keep your systems.Add one agent.
Trace Agents is a platform of its own: one agent with a team of experts behind it. It gets an inbox and a phone number, works inside the TMS, ERP, and email you already run, follows your procedures, and acts only as far as you allow.
QuoteBookTrackCallResolve
Learn moreBrief the agent the way you would brief a new hire.Sample agent
- Post loads to the load boardsDAT, Truckstop, and 2 more
- Email carriers who know the laneCarriers with history on the lane first
- Call carriers for offersFrom the agent's own number
- Negotiate inside your limitsOpens at 85% of sell, never above 88%
- Book the carrierAlways asks you firstNeeds you
- Send the rate confirmationAfter you approve the bookingNeeds you
Control
You decide how farthe agent goes.
Four modes, from Shadow to God mode, set for each task, customer, or type of freight. Whatever the mode, anything that commits your company waits for a person.
See the modesShadow
Reads every email and call, keeps the record, and drafts in silence. Nothing leaves.
Supervised
Does the work and asks before each step goes out: every post, email, and call.
Autopilot
Runs the carrier side on its own, from posting to negotiation. Customer messages wait for you.
God mode
Runs end to end with carriers and customers, inside your rules.
In every mode, God mode included, commitments wait for a person, every task keeps its limits, and everything the agent sees and does is on the record.
Trace Intelligence
Every load makesthe next one smarter.
Trace captures what happens in email, calls, documents, and tracking, remembers what matters, and brings it to the next decision. All four products share it, so every call your team makes carries everything the company has learned. That is operational superintelligence.
About 500 data points in every load.
- About 10 kept by a typical TMS
- All of them kept by Trace, and put to work on the next load
Every call and email · Time to answer · Time to respond · Rate classification · Negotiation rounds · Tracking pings · Channel used · Customer preferences · Dock hours · Detention · Border wait · Carrier reliability
Follow one fact
01Capture
- Emails
- Calls“The dock closes at 3.”Tue 2:14 PM · Harbor receiver
- Documents
- Tracking events
- Market rates
- Weather
02Remember
- Customers and locationsHarbor Supply, TacomaDock closes 3:00 PM · from the call
- Lane history
- Carrier record
- Customer preferences
- Rates and contracts
- Your procedures
03Decide
- The rate
- The carrier
- The appointmentBooked Thu 9:00 AMNot the 4 PM slot a new rep might take
- The load plan
- The invoice
- The follow-up
- Captured
On Tuesday's call, Harbor's receiver mentions the Tacoma dock closes at 3 PM.
- Remembered
Trace saves it to the Harbor Supply Tacoma location, with the call as its source.
- Decided
Thursday, the tracking agent books a 9 AM slot instead of the 4 PM one a new rep might take.
Questions and answers
Trace is AI-native freight software for shippers, freight brokers, 3PLs, and asset-based carriers in Canada and the United States, cross-border loads included. It comes as four products: Trace Enterprise for shippers, Trace for Brokers, Trace for Carriers, and Trace Agents, one agent with a team of experts that works inside the tools you already run. Run your operation on one product, or add the agent to the systems you have today.
A TMS keeps the record while your people do the work, and a single-task AI tool handles one step and hands the rest back. Trace puts one agent inside every step of the load, from the first email to the paid invoice, on the same record your team works from. It quotes, covers, tracks, and reconciles, and writes what it did back to your system of record.
No. You can run your operation on a Trace TMS, or keep the TMS and ERP you have and add the agent, which reads and writes the records you already keep. Most teams start with one part, such as quoting or tracking, beside the systems they run today, and add the rest once it has proved itself on their own freight.
It reads quote requests in any format, prices them from live carrier rates, your lane history, and your margin rules, posts loads to DAT, Truckstop, Loadlink, and 123Loadboard, and emails and calls the carriers who run the lane. It tracks every load, tells customers about delays before they ask, checks carrier invoices, and chases what customers owe. How far it goes without asking depends on the mode you set, and bookings and rate confirmations always wait for a person.
You pick one of four modes for each customer and type of freight. Shadow works in the background and sends nothing, Supervised waits for your approval at each step, Autopilot works carriers on its own while customer messages wait for you, and God mode runs end to end inside your rules. In every mode, bookings and rate confirmations wait for a person, and when the agent is unsure it asks you with the context attached.
Trace works in Microsoft 365 and Outlook and has its own phone line for calls and texts. It posts to DAT, Truckstop, Loadlink, and 123Loadboard, connects to carrier APIs such as XPO, Estes, FedEx Freight, TForce Freight, and Day & Ross, and syncs to QuickBooks or Sage. It also reads and writes the TMS and ERP you already run.
Every email, call, and change the agent makes lands on the load's record, with who did it and why, so you can always see what happened and correct it. Anything that commits your company waits for a person, and hard calls come to you with the context attached. When someone on your team corrects a reply, the correction is remembered and applied the next time.
Book a demo, and we run a week of your own loads through Trace with you. You then start with the part that helps most, beside the systems you run today: connect your inbox, add the procedures and customer rules you train people with, and pick a mode for each customer. The first quotes go out the same week.
Freight runs on Trace.Start with one task.
Most teams begin with a single workflow, like quoting or tracking, and hand over more once the agent proves itself on real freight.